I imagine this is one of the things IFV was trying to avoid when negotiating the deal (along with having to show games at the same time as darts, snooker, rugby or anything that would rate higher.įor the handful among us watching Spanish football, it looks like a few changes are on the way for LaLIgaTV / the world feed ahead of this weekend.

Hopefully the idea that ITV may aim to get a few extra games on top of their 10 as has suggested turns out to be true, just to get a better standard of presentation and commentary above anything else.īur also 6 Real Betis games, mostly against teams with no fan base outside of very small pockets of Spain.

Out of 26 rounds - nine Real Madrid games, nine Barcelona games, one Clasico, one Madrid derby, one Atleti v Barca game and the Seville derby. Hypothetically, say they had the Sunday night 8pm package, that would have given them these games.ġ0 - Barcelona v Villarreal (midweek round, Thursday 8pm)ġ4 - Osasuna v Barcelona (midweek round, Tuesday 8:30pm)ġ5 - Real Valladolid v Real Madrid (8:30pm Friday - no Sunday games due to New Year's Day)ġ7 - Real Betis v Barcelona (displaced to 8pm Wednesday due to Supercopa) Whether ITV would want that commitment every week (along with having to run a studio and fly people like Semra Hunter in to present) is another thing, especially when they have around 10 Sunday nights a year on ITV4 with live snooker and darts, which rate a fair bit higher than the La Liga games so far.

I feel it's difficult for them to build a continuous audience that way, whereas as you say, if they had every Sunday night 8pm game, people would gravitate towards it out of habit, knowing every week that it's there. One of the problems ITV have had with this deal is the inability to announce on their show when the next live game actually will be, because La Liga are so slow in confirming kickoff times. It would be the ultimate advertisement for wanting to watch more on a subscription service after all.

It would depend on schedules and all parties agreeing, but wouldn't a game a week on ITV4 be really useful for everyone? I wonder if they will still show 1 game a month but Premier are letting them buy extra games to reduce their costs, and as long as premier dont see customers leaving due to it then they are happy for the extra cash.

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